Most of her 1990s videos were released on The Video Collection 93:99. The video for its title track was a high-speed one, portraying Japanese people going through their daily lives, interspersed with Madonna in black denim dancing to the music. Madonna incorporated Asian culture on the videos of " Frozen" and " Nothing Really Matters" from her 1998 album Ray of Light. Inspired by paintings of Frida Kahlo and Remedios Varo, the music video of " Bedtime Story" is permanently displayed at the Museum of Modern Art in New York City. A toned down image of the singer appeared in the video for " Secret" from Bedtime Stories (1994). By this point, Madonna had sold between 3 to 4 million copies worldwide of her video releases. She featured overtly sexual undertones with the videos of " Justify My Love" (1990) and " Erotica" (1992), which met with huge backlash. She released her second video compilation, The Immaculate Collection (1990) to accompany the greatest hits album of the same name. In 1990, Madonna released the video for the song " Vogue", showing the underground gay subculture dance routine called voguing, and the glamorous look of golden era Hollywood. " Express Yourself" released the same year was critically appreciated for its positive feminist themes. It faced strong reaction from religious groups and media. In 1989, the video of " Like a Prayer" portrayed her dancing in front of burning crosses, receiving stigmata, kissing a black saint and having sex with him in a church altar. " La Isla Bonita" and " Who's That Girl", both released in 1987, showed Madonna's fascination with Hispanic culture and religious symbolism. With the title track from her third studio album True Blue (1986), Madonna's impact on MTV and popular music was established when a contest entitled Making My Video, was held to create a music video for the song. Her early videos were released commercially on Madonna (1984), which became the best-selling videocassette of 1985. Her first video to receive attention on MTV was " Borderline", followed by " Lucky Star" and " Like a Virgin", which popularized Madonna's image and fashion among younger generation. Madonna's first video, " Everybody" (1982), was a low-budget work. In 2003, MTV named her "The Greatest Music Video Star Ever", saying "Madonna's innovation, creativity and contribution to the music video art form is what won her the award." In 2020, Billboard ranked her at the top of their list "100 Greatest Music Video Artists of All Time".
Madonna has won 20 MTV Video Music Awards, including the 1986 Video Vanguard Award for which she became the first female honoree. Allen Metz and Carol Benson, authors of the book The Madonna Companion, explained that more than any other pop star, Madonna had used MTV and music videos to establish her popularity and to enhance her recorded work. Her music videos are often considered by critics as works of art, depicting various issues such as teen pregnancy, racism, religion, sex, and violence. Īmerican singer Madonna has released 72 music videos, 11 concert tour videos, 2 documentary videos, 4 music video compilations, 2 music video box sets, 9 promotional videos, and 4 video singles. The song's music video became her first clip to cross 100 million views on platform Vevo. Madonna performing " Bitch I'm Madonna" at the Rebel Heart Tour (2015–2016).
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